Spindlow Design

HTML email

HTML email design for the BMW Order Status Programme.

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HTML email first round design details for the BMW Order Status Programme.

BMW tasked HPS Group with creating a suite of emails that would be sent to customers at set points during their new car’s manufacturing process. These responsive HTML email templates would feature dynamic content that would personalise each email making them more engaging for the user. I designed all the templates and worked closely with the development team to add creative flair where brand guidelines and technical limitations would allow. We devised a way to generate a header image of the customer’s car in a photographic background and for the MINI suite to have certain elements colour-coded to the cars paintwork.