The client was moving premises and wanted a re–brand with supporting materials plus new website and Content Management System (CMS). It was established that the current brand was well recognised in the area, so the existing corporate colours were retained and logo refreshed. The aim was to take ownership of the phrase “The Printers” using it as a distinctive and flexible element. The round sticker is used in conjunction with the Murrays logo or by itself on envelopes, proofs and delivery boxes.
The project encompassed: a new logo and identity system; website with CMS; business cards, letterheads and compliments slips; invoice templates; direct mail; external signs; desktop calendar; and “The Printers” stickers.