BeadMaster product launch video

BeadMaster’s product range is designed to save time and money for the construction industry. As with any new innovation it needed to be announced and explained — a short and punchy video was the perfect medium.

An engaging film was created that could be used across all BeadMaster’s channels to show this new process as clearly as possible. From initial concept through storyboarding BeadMaster were involved every step of the way. We worked with a video production agency and shot the footage at a plastering training facility in Essex. I art directed to shoot to ensure we ran to time and budget, and that we got the creative outcome we were looking for.

The client was over the moon with the result and they have used it to successfully communicate the basic concept of their product online and at trade events.

Creative Direction
Art Direction
Storyboarding

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