Seagate interactive HTML email
Seagate is an American data storage company that developed the first 5.25 inch hard disk drive (HDD) in 1980. Today Seagate — along with its competitor Western Digital — dominates the HDD market. Seagate wanted to promote a special edition solid-state drive (SSD) during the pre-holiday season, to boost sales and engagement directly through Amazon.
“You’re next level Tom!”
Steven Sanchez, Seagate
The interactivity in this email was designed to bring attention to the product’s unique selling point — its four colourways — and provide a more seamless customer buying journey. Interacting with colour swatches within the email not only results in the whole email changing colour, but amends the button link to take users direct to their selected product.
The result? This interactive email generated a 31.2% increase in unique click-through rates and an impressive 807% ROI.
HTML Email Design